Interviews from Max Badham, Schui Baumann and Andy Diaz. Three Denver designers who helped me out with this project. They gave me information on how they got into designing and what is involved from start to finish. Great thanks to all of them and enjoy the video.
As a follow-up from my interview with Schui, I decided to take a few photos from Level 1’s 3333 shop. The store features everything offered on the website plus goods from Saga Outerwear and Outdoor Tech. There are also a few throw-back items that have been found around the shop. Pictured is the License Plate Deck and Script Logo Deck, both available online.
Currently the shop is closed until May 1st due to spring park shoots, but as it is Easter weekend a 25% off sale is being offered.
For more products head over to http://www.level1productions.com/products.cfm to take advantage of the sale!
For my Expert Blog Post assignment I interviewed Schui Baumann. Schui is the Art Director for Level 1. Level 1 is a ski film production company and has been around since 1999. I thought that Schui would be a great person to talk to and gain some insight on what the clothing side of a ski company looks like.
Schui is originally from Germany, where he grew up and went to school. Throughout the interview we got to go over quite a bit of topics. First, I asked Schui about any media programs or classes he took during school. He then talks about how at first he mainly worked on graphics, movie concepts and much more, but now he has started to work on more of the merchandise side of things. Schui says this is because of the boom of shirt and product sales taking off between 2008 and 2009. Starting with just a line of tall t-shirts (still the top seller) has grown to hoodies, hats, jackets and even special collaboration projects of custom and limited run items.
Opening their shop doors at 3333 Larimer Street almost 2 and half years ago, everything is all done in-house. From shipping to editing to product photography and more, all under one roof. I then asked Schui what he has noticed in trends or styles in clothing throughout his time at Level 1. He said that their Tall T’s were the top sellers and even now go quick off the shelves. He talks about colors going in and out of style and what sort of colors the brand chooses now. Recently they have been choosing earth tones.
Lastly, I asked Schui about the best aspect of his job. It was a great pleasure to talk with Schui for the afternoon and I really appreciated him giving up part of the day for the interview.
Growing up in a small town I needed to travel farther in order to get certain places. Stores or Markets were not in close proximity. With great views and lots of trees around it is easy to get lost in what surrounds you. Being a fan of street-wear and what is involved around the culture is what made me want to travel to these places. I had access to the train that would take me into NYC in under 3 hours, so I tried to make the journey whenever I could. This is where I found some of my favorite shops still to this day. Daves Quality Meat is one of those. It is located in the SoHo area of New York City and is a clothing shop based off a butcher/meat shop. It had sweatshirts on meat hooks, shoes on meat breakers, and t-shirt’s wrapped in styrofoam packaging just like your meat at the grocery store. I first visited the shop in 2006/07 and have been making a stop back at least once a year when I return home for the holidays.
Over the years, being able to visit these places for only brief periods of time became simply not enough. I felt a need to live around a city, just not on the East Coast. Graduating high school and taking a year off from college, I moved to Austin, TX where I lived working and playing music. Not to mention enjoying all the great food. A fresh new city showed me a whole new “day-to-day” life.
This was my first taste of city life. I learned a whole new way to get around and see every inch of my new surroundings. Biking became an everyday activity that could take me wherever I needed to go. I could visit the shops in-town, enjoy different types of food and meet new people. Everything that I learned from that experience is what made an easy adaptation to Denver.
With brand new views and a whole new city, I could not be happier here. I am able to do all that I am passionate about and it all is relatively close. Getting to know some of the local brands in town I slowly got more and more involved with the clothing community. I’ve been interning and working part-time at a ski film production company for the past six months. This has allowed me to get great experience with sales/clothing side of things as well as small work with film editing and camera work. I could not be more grateful for the opportunity to able to work with such a great company and group of guys. My roommate runs his own clothing company, Informal Apparel, that he works very hard on and it is great to watch the whole process he goes through from start to finish. Denver has allowed me to work with the film and clothing industry as well as being close to the mountains. Having the option of going to the mountains in the morning and working in the afternoon is a dream come true. I could almost say it’s a home away from home, but with all the perks.
Having been away from home for quite sometime now, I have found leaving people and places behind is never easy to do, but it’s nice to have them to return to either on a visit or later down the road. I will always love where I grew up and all it has to offer , but I don’t think I would be able to pursue my interests as well there. At the end of the day, it’s just a different driveway.